Trachte Blog

One of the most enjoyable parts of marketing Trachte is that I get the opportunity to visit customers and see the variety of ways that people personalize their self storage businesses. This week I attended a ribbon cutting for a rural facility in Evansville WI, which features a converted barn. Instead of sheltering cows, the …

As I write this post, we’re about halfway through an icy gray January in Wisconsin. It’s pretty bleak outside, getting dark around 4:30 pm, and mother nature seems confused lately, with rain pouring down on us while the temperature hovers at 25 degrees. Hardly a good time for anyone to move if they don’t need …

A good developer makes self-storage construction look easy. The various trades involved in a project flow in, one after another, each contributing their skills to what will eventually be a great looking storage facility. But the reality is that it’s not that simple. A lot of planning and preparation goes into getting the details right. …

Construction in the self-storage industry mirrors the general housing industry – it has periods of stagnation and booms. Right now, we’re in the middle of perhaps the biggest boom that the industry has ever seen. Funding is dangerously easy to come by, and large developers are building projects on a scale that until recently was extremely unusual. …