Trachte Blog |
April 23, 2019 • Steve Hajewski
One of the tasks I handle at Trachte is helping our customers to be seen on search engines. Making sure your property shows up on Google is an important step in opening a self-storage business. Recently, I had an interesting call from a storage owner – this is about a five year old site… one …
February 27, 2019 • Steve Hajewski, Marketing Manager
One of the most critical decisions in developing a self-storage facility is choosing the right site. The best location depends on a number of factors, and each can influence your decision. Research and an understanding of market conditions are critical in your fact-gathering. Let’s examine some key components to site selection that will help you …
November 9, 2017 • Steve Hajewski, Marketing Manager
One of the best parts of my job is that I get to do many different things. Aside from being the Marketing Manager here at Trachte, I also serve as Regional Manager for one state. I speak to many clients as they develop their sites to walk them through some of the marketing, management and …
June 9, 2017 • Steve Hajewski, Marketing Manager
One of the most enjoyable parts of marketing Trachte is that I get the opportunity to visit customers and see the variety of ways that people personalize their self storage businesses. This week I attended a ribbon cutting for a rural facility in Evansville WI, which features a converted barn. Instead of sheltering cows, the …
January 16, 2017 • Steve Hajewski, Marketing Manager
As I write this post, we’re about halfway through an icy gray January in Wisconsin. It’s pretty bleak outside, getting dark around 4:30 pm, and mother nature seems confused lately, with rain pouring down on us while the temperature hovers at 25 degrees. Hardly a good time for anyone to move if they don’t need …
December 27, 2016 • Steve Hajewski, Marketing Manager
A good developer makes self-storage construction look easy. The various trades involved in a project flow in, one after another, each contributing their skills to what will eventually be a great looking storage facility. But the reality is that it’s not that simple. A lot of planning and preparation goes into getting the details right. …
December 27, 2016 • Steve Hajewski, Marketing Manager
Construction in the self-storage industry mirrors the general housing industry – it has periods of stagnation and booms. Right now, we’re in the middle of perhaps the biggest boom that the industry has ever seen. Funding is dangerously easy to come by, and large developers are building projects on a scale that until recently was extremely unusual. …