Trachte History - 1920s
Trachte Brothers begin to market their steel buildings throughout the Midwest and southern states. In the south, the fire-prone wooden structures housing cotton gins were soon replaced by steel Trachte buildings that could withstand the threats of weather and fire damage. With that, the product line began to take on new shapes (and sizes) with structures for warehousing, gas stations, restaurants, airplane hangers, automobile dealerships, store fronts, and even summer cottages.
The 25th Anniversary Catalog is published to showcase Trachte's complete line of steel products. A 40' x 80' addition is added to the factory to house the carpenter shop.
On August 22, a Trachte airplane hangar houses Charles Lindbergh's Spirit of St. Louis during his visit to Madison's Penco Field.
The concept of self storage begins to emerge. In print ads, Trachte positions this fertile opportunity to investors by describing the buildings as portable steel garages that could shelter the "more than 20 million motor cars without homes". Potential investors began to realize the incredible possibilities and the concept of self storage as an investment was born.
Trachte employees vote on a three-day work week to keep all employees actively employed during the Great Depression.